The entire MidPay.me platform at a glance — every service, what's live, and what's next. Click nodes to expand; drag to pan; use the toolbar to zoom & fit.
The brand system, verified from source. Every investor-facing surface uses this.
Color System
Lime Primary#90C018Primary · CTA · accent
Lime Bright#A8DA28Hover · highlight
Lime Dark#6E9410Pressed · shadow
Steel#707070Neutral · the M
True Black#000000Surface · header
Ink#0A0A0ABody background
Ink 2#141414Cards · containers
Paper#FFFFFFBody text on dark
Typography
H1 · Display — Geist 800 · -0.04em
Save 46% on every debit transaction
Display Italic — Instrument Serif
the engine behind your payment tools
Body — Geist 400 · 17/165
MidPay's structural advantage is that it competes across every rail at once — routing each transaction to the cheapest compliant processor, then wrapping it in tools legacy providers charge extra for.
Logo
The MidPay Voice
✓ The voice we use
"Square took 3%. I'll take half. The rest is the family's."
Operator-to-operator, never marketer-to-prospect.
Specific numbers — "$4,536 a year saved," not "save big."
Plain English. Jargon only when teaching. Sentences that close.
✕ The voice we avoid
"MidPay's innovative omnichannel solutions empower SMBs to optimize their payment workflows."
